MegaNews Magazines is up and running in Stockholm, hoping to change the modern media landscape. The newsstand kiosk allows for on the spot, high quality, color prints of a wide range of magazines and periodicals (200 at present).
[…] The machine (which takes up space of less than 4 square meters) allows customers to choose the publication they want to buy via a touchscreen, pay with a credit card, and get a copy, printed on the spot, in two minutes. The newsstand is connected to the internet and can download upon request the latest pdf files from any partner publisher’s server.
According to Stefan Melesko, a lecturer in Media Economics, 10% of the entire cost structure for most publications consists of distribution costs. In addition, publishers produce a surplus of copies, at times being unable to sell up to 30-40% of them and accruing additional expenses for handling the returns. On-demand printing newsstands like Meganews Magazines can save publishers money on printing and distribution. They can also help them reach customers whenever and wherever, while giving them real time feedback on sales.